Change

 

By Rob McComas

robsguideservice.org

Learning about swimbaits and swimbait fishing was a tough road
for me. Before the days of Facebook, email, Southern Trout Eaters, and
even the www, (I know the www was around then but not for most of us),
I was learning thru a wide curve how to swimbait fish.
I had gotten hold of an A.C. Plug in the early nineties from a
local hardware store that sold them for Muskie fishing. With an old
school Quantum flippin’ reel and a 7’6” B.P.S. flippin’ stick, and 17
lb test Stren Easy Cast, I set out to see if the giant trout eating
fish that were being caught in California were inhabiting the very
similar waters here in the mountains of North and South Carolina.
After countless hours hauling water, I finally started putting
pieces of the puzzle together. From things like only taking one rod in
your boat, with only swimbaits tied on so you are not tempted to lay it down
for something else, to weather patterns, to times of year, and so
forth.
This grueling process I feel caused two negatives in my fishing.
One was being ultra secretive. I mean, give me a little sympathy, the
number of miserable days and cost of fuel I spent to learn to catch a
swimbait fish was something I was not going to give away so that
everybody and their brother could catch all my fish. I couldn’t just
watch Southern Trout Eaters, visit CalFishing.com, or email a friend and
expedite my learning process. I had been burnt by friends in other
types of fishing this way so it wasn’t going to happen this time.
The second negative was getting stuck in a rut. I had so much time
spent catching nothing, that when I finally got something going, and I
might add it was going very good, I was not going to change anything.
This worked for years, but finally newer and better baits, more
swimbaiters, and the education I had given the fish were catching up
to me, and the refusal to change was now keeping me from catching
fish.
The rut or ruts I was stuck in were many, so let me be brief and summarize:

Location

Many of us develop ’milk runs” in our fishing. And although I
still have and use them, you can rely on them too much. I had got to
where I would fish my same spots from the same direction at the same
time of day. I feel this not only educates the big bruisers we pursue,
but it keeps us from thinking and observing.
I was amazed after my milk run had apparently dried up, that if I
fished the same spots from different angles or different times of the
day, that I was catching fish again. You’ll have a hard time
convincing me this type of rut fishing is not harmful.

    Weather
I love to fish fronts, and I had done well fishing them. I think
fish operate much differently before a front. But that being said and
understood, there are fish to be caught between fronts. After all,
most folks can’t go fishing just whenever the conditions are perfect,
so learning how fish behave on those “less than perfect days” is a
good thing.
I will still hold to the thought that I catch bigger fish when its
raining, snowing, windy etc, but there are still big fish to be
caught.
I despised sunny days, I would fish my milk run in the sun and
score a goose egg. I finally realized by seeing the changes the
conditions made that I needed to fish other areas on those bright
days, or change my retrieve.
Part of my front theory is lowlight, well if fish like low light I
needed to find it on a bluebird day. Its amazing at the “dark places”
that exist on a lake in the full sun. Besides the obvious docks and
shady coves, a small drop off can make quite the dark spot. A stump or
lay down will provide just enough dark to hold a fish. And a bluff
wall has jot outs in the rocks that fish can feel hidden in.
A small shade line of just 2-4 ft is plenty enough shade to hold
fish. And if you think of it in the right perspective, the sun that I
so dreaded seeing on water, is the very thing that “positions” the
fish on these areas. It can actually reduce the amount of water you
need to fish so you can focus on the key areas.

Technique
I made 2 changes in my technique that helped me along with the
changes mentioned below in the tackle segment.
One really bad habit I have had since I first started bass fishing
as a young teenager is setting the hook hard, and I mean ridiculously
hard. The men I learned to bass fish from were primarily worm
fishermen, and they took a great deal of pride on how hard they set
the hook. Well, I fell in line with that mindset, but with age (and
many lost big fish) came wisdom. After 25+ years of slamming it home,
it was hard for me to stop, but it was easy for me to start setting
the hook with a backhand hook set. I am left handed so instead of
setting the hook to my left, I now set across my right side which has
softened my hook set a lot, but not too much.
I decided to change my hookset after watching Matt Peters set the
hook. He honestly has the smoothest, most fluid hookset I have ever
seen, in person and on film. And since he had a very good bite/hookup
ratio I figured that might be for me.
I also started parallel fishing some. Now I am a firm believer in
fishing perpendicular to the bank, but there are situations that are
more efficient when fish parallel.
I feel like a lot of the fish in our deep mountain lakes are
suspended away from the banks a lot of times, and you can get these
fish by fishing perpendicular, but when the fish are keyed in tight to
cover, or hugging a shade line, paralleling is the way to go.
It is a new angle to present your bait, and a way to stay in the
strike zone a bit longer (you’ve heard that a 1,000 times) , and you
can also learn more about the cover/structure the fish are holding on,
this was a big big plus for me.

Change requires compromise. Compromise requires wisdom.

Tackle

There is A LOT of equipment geared toward the ever growing swimbait following.The days of 7 ‘6” flippin’ sticks and 17lb Easy Cast
are gone, but I will add, to the dismay of some, that set up was
highly effective for some reason. Anyway, I progressed  rapidly to
custom built rods and Muskie gear, much to the frowns of my swimbait
colleagues, but I wanted some serious horsepower. The custom built
Calstar 800L was a clydesdale among horses. The unbendable lower section
of this hybrid rod was a brute, and the flexible fiberglass tip gave
it enough flex to be fishable.  Otherwise a pool stick would have been
about the same. The Calstar was my Hudd rod.
And the 8’6” Muskie crank bait rod I used for super long casts with
MS Slammers was no small toy. This bad boy would bomb the lighter Slammer
wood bait a mile, and cast it a good distance in the wind.
The “extras” that came with the rods had their side effects. These
rods were heavy. Fatigue will cause you to have poor rod position and
cause you to cut your day short. And after some health issues that
caused a lot of forearm and wrist pain, I had to concede and lighten
up. I switched to the much lighter Okuma big bait rods. And to be
honest, at first they felt like snoopy rods, and I had serious
reservations that these “ultra light rods” would be capable to handle
swim bait fishing. But after a fish or two, and being able to fish
correctly for a full day, I was glad for the change and have no
regrets. Now if you are the big bull in the pasture and can handle the
big stuff have at it, but for most folks you can get too big with your
equipment, causing adverse side effects.
Terminal tackle was another improvement. This was another hard
lesson. The number of good fish lost was ridiculous, and even though I
have still lost fish, the catch ratio jumped dramatically after I
started changing my stock hooks to Owner hooks. I’m talking a 70-80%
increase. There are times to save money, but hooks are not the place.
Sticky hooks will hold better, and get some of those curious
“nibblers” that otherwise would never be caught.
Line has been a real circus for me. After the end of the Easy Cast
era, crazy but that line would very rarely break for me, I went thru a
difficult search for the right line. Everyone would swear by such and
such, and it would end in broke fish for me. From 20-30 lb I broke on
a regular basis, till I finally started using Berkley big Game 30 lb.
in green, you know that really really cheap line that comes in big
spools, that I walked by because it didn’t cost enough or have the
right name. That line has proven great. The 25 lb I still broke but
the 30 is just right for me.

Summary

I guess the old saying that you are never too old to learn is
true, and even though it may be difficult, change can be a good thing.
I really feel like the changes I have made has improved my fishing. So
don’t get so set in your ways that you quit learning, fishing is ever
changing and you need to as well. And if you haven’t figured it out
yet, I got over the sharing information hurdle as well.  RM

 

 

I cut my cell phone bill in half, got twice or three times the functionality from my phone, and I have to say, Wal-Mart’s Straight Talk is legit, and yes, I do feel richer.

 

When I first saw FLW Tour Team Straight Talk’s Scott Canterbury and JT Kenney’s boats and trucks, I was curious about what this ‘Straight Talk’ is and wanted details about what Wal-Mart was doing in the telecom game.   So after some months of research and procrastination, and just letting a ‘new’ technology get some time on the market, I recently made the switch from AT&T to Wal-Mart’s Straight Talk.   Let me just summarize this briefly and say, go ahead and make the switch.  Wal-Mart’s Straight Talk is a solid and legit cell phone and plan, and I get a kick out of their ‘feeling richer’ slogan, because I went from paying $90/month for a basic phone and text plan thru AT&T to now paying $45/month for an unlimited phone, data, text plan AND now I’m running an Android powered smart phone, so I have access to 1000s of apps and downloadable tools, and my phone quite simply provides me an excellent mobile web browsing experience.

 

The LG Optimus Zip Phone I bought as part of my switch has a full QWERTY keyboard slide-out, which means I can type super fast and be efficient. Notice how well southernswimbait.com displays onscreen. Among other things, I can run an app that allows me to manage my website/blog via the phone, which is just fabulous.   Facebook, Youtube, Gmail, Google, and GPS/Mapping, what else do you need?

 

Getting Started:

I paid $175 for my LG Optimus Zip Phone, and an additional $45 for the first month of the unlimited phone/data/text plan.  So, the cost of entry to the Straight Talk phone for me, was approx $220.   Understand, that depending on what phone you have, you can just purchase a Straight Talk SIM Card, and turn your existing phone into a Straight Talk phone, you are just switching your service providers.    Once you purchase the Straight Talk Phone and Unlimited Plan, the setup was very easy and straight forward.  You create an online account, provide account information from your previous service provider (my AT&T account info, PIN, etc was required to insure I had control of my phone number to make the switch).    Once I filled out the required information, which is very clearly and simply documented in the box that came with the phone, and also online at straighttalk.com, the phone was activated, and I haven’t looked back since.   I was able to create an auto-draft from my bank account for $45/month and now I just enjoy having a smart phone with unlimited everything, like it should be.

The Skinny:

Unless you really need an iPhone or require 4G bandwidth for your phone, you probably will like Straight Talk just fine.  Straight Talk is a 3G network (but of course, will progress like everything else, just understand it’s a slightly slower network that what is available at a premium from other providers).   Straight Talk phones are running older versions of the Android Operating System.  For example, my phone is running Android v2.3 out of the box, while the current version of Android is 4.X.    The system resource (ie, processor, memory, CPU, etc) are not as strong and robust as the premium phones out there in the world, but then again, I haven’t found anything my 3G Network based LG Optimus Zip cannot handle.   The websites I visit, like Facebook, YouTube, FLW Outdoors, Google, Gmail,  etc all come up quickly and there is no issue with performance in my web browsing experience.    With Straight Talk you are basically either using a phone that is using AT&T’s network or the Verizon Network, so you are piggy backing off the big carriers, you just aren’t paying the premiums for usage that you would be.   My phone has had one or two bars better coverage everywhere I’ve taken it the last month.  The reception, service, and performance are great.

 

 

Don’t let someone tell you the Straight Talk Service Plan is half baked and the phone doesn’t roam or otherwise have good reception.  Hogwash created by the other big telecoms to slow the impending exodus of customers from their over inflated service plans.  Notice how Verizon, AT&T and Sprint are all scrambling to come up with their answer to Straight Talk.  It’s hard for them to justify 2-3X monthly costs for service that is far from 2-3 X as good.   The one real drawback to Straight Talk is customer service.  What happens when your phone has a problem or issue?  With Straight Talk you don’t have a nice store with 10 sales reps ready help, sell you a new one or warranty your old one.  Now, you can purchase insurance on your Wal Mart Straight Talk phone, just being real here, you probably aren’t going to receive the same customer service from “Steve” in the electronics department of Wal-Mart as you will in a Verizon or AT&T store.   Not an issue to me.  If my phone gets dropped in the lake, off to Wal-Mart to buy a replacement and have my number switched to the new phone.  You pretty much have to have the mindset you just buy a new phone (however, you can purchase insurance thru Wal Mart, just like any other cell phone insurance plan provided by the major carriers) or use web or call in based customer service for help.    You can walk into any Wal-Mart for help, but of course, it’s not the same as walking into a Straight Talk store where every person there is expected to be a resident Straight Talk expert sort of thing.

NET NET

Go ahead, make the switch to Wal-Mart Straight Talk.  Choose a ‘smart phone’ from LG, Samsung, or the like.  The Smart Phones are going to cost >$100 generally, but without a smart phone, you aren’t going to do much with the unlimited data you get as part of the Wal Mart Straight Talk Service plan.   Dumb phones make web browsing a chore, so if you plan on getting online and making the most of your browsing experience and capabilities, buy the more expensive phone and maximize your ability to use the data plan.   Or if you are a person who just needs a phone and text device, you can do that too, and likely cut your cell phone bill in half too.  I went from $90/month to $45/month and now have 3X the functionality with my phone, and I’m just stoked about it.   I give the FLW Tour Straight Talk Team’s JT Kenney and Scott Canterbury credit for making me aware of the service and offering, and am so pleased to find the service and phones legit.  Anytime I can support the companies that support the FLW Tour I’m all for it.

 

At $45/month, I’ll save enough money between now and the end of 2013 to pay the entry fee on one Everstart Tournament, or put a deposit down on one FLW Tour Open event. That is significant, not to mention, I have things like Google Maps and Earth at my fingertips while on the water, which makes me a better fisherman too.

 

I’m not a musician. I have tried, but I just don’t put in the time. I am a fisherman. I am trying to teach myself way too many things to add music on the list. Even still, I’m learning how to edit and cut and splice and transition music. I just want to outsource the making of the music part and keep licensing simple and easy and free.

 

Sending out an SOS to the World.  Are you or any of your friends in a band?  You guys have any songs that are good?  I don’t care what style of music, let me figure out how to work it in.  I’m looking to ‘license’ music for YouTube style videos on an ongoing basis.   I like using music, and would love to have access to more.

Here is how this works:

  1. I receive music on a CD or as digital files or point me to your website where I can hear samples of your work.   No clue when or how exactly it will be used.  I will maintain a music library and use stuff as it happens.
  2. I use the song or partial song in a YouTube video and give the band, artist, record label and whomever ‘credit’ for the song in the YouTube video
  3. The album/band/song/ and links to download and buy the song (if applicable) will be included in the blog post that accompany the videos that I publish
  4. No money exchanges hands, this is all about getting your music heard, help your music/band get ‘found’, and digital copies of your music sold/downloaded.   In exchange, southernswimbait.com has licensing rights to use your music in our work, except for in DVD.   DVD would be a totally different conversation than this one, this is about YouTube and public internet facing video clips.
  5. Example, please look at the video and blog post for the 3:16 Sunfish by clicking HERE

What Am I looking for:

  1. Don’t know exactly, surprise me.    Thinking country, rock, bluegrass, gospel, reggae, jazz, whatever mixes and deviations thereof but seriously, the techno and totally digital driven stuff is growing on me, so whatever is clever and works.   I’m no hard core conservative guy, but the music needs to be legit and a bunch of cussing and controversial topics and themes is not what I’m after.
  2. Instrumental.  Fun and upbeat/tempo instrument only stuff seems to be pretty cool to work with, buy lyric driven is great too.
  3. Good People who work well with me and my style.   I prefer people who can email and work collaboratively on projects and don’t need lots of hand holding and deliver fabulous results.  This is simple, send me your music, and if it’s good and works with whatever I happen to be working on, I’ll include it and hopefully get 1000s of hits and your music gets heard, your band gets some exposure, you sign a big record deal, and you fly Matt and a few pals out to party in NYC and celebrate.
  4. The Perfect Fit would be the starving musician/artist type who are working their butts off to make good music and make a living/career from their work.    They use computers and treat their music like a business and are embracing the social enterprise.

Exposure:

  1. southernswimbait.com gets 50,000 website hits each hour
  2. I’m totally messing with you on #1.  Please be a critical thinker always and when someone tells you some statistic about their website (or any web analytic for that matter), take it with a grain of salt.   Take a look at our YouTube Channel and video plays HERE.  YouTube views are an excellent unit of measure and less subjective to tampering.   Our YouTube channel is approaching 200,000 views and has  it wasn’t really active until about a year ago. Some of our videos on have hundreds of hits, some have thousands.
  3. Our Facebook Page has 550 +  fans  (and grows by a couple each week) and has daily stuff going on.
  4. southernswimbait.com is and will continue to provide video clips to other media outlets with much bigger and broader audiences, so you benefit from getting exposure thru some of our 3rd Party business partners websites and media.

Contact:

  1. email me:  southernswimbait (at) gmail (dot) com to get a conversation started.  Put something obvious in the subject line, please
At home in Capo Beach, Fall 2004. Notice WON BASS and Anglers Choice tournament trophies, my girlfriend at the time's halloweeen costume, Rago Trout and 3:16 Armageddon, stacks of fishing junk, much of which I still have. Southern Trout Eaters was being developed before I ever left California, I just didn't know it.
At home in Capo Beach, Fall 2004, a few months prior to heading to GA. Notice WON BASS and Anglers Choice tournament trophies, my girlfriend at the time's halloweeen costume, LA Lakers ticket stub in corner of San Onofre painting, Rago Wood Generic Trout, 3:16 Armageddon decorations, 7" MS Slammer tied on, my first swimbait rod (top) I hand wrapped and made, stacks of fishing junk, much of which I still have. Southern Trout Eaters was being developed before I ever left California, I just didn't know it.

Here is the music we licensed for Southern Trout Eaters:

The Sweet Sunny South (Garcia/Grisman, Shady Grove) –Opening Menu
Shady Grove (Garcia/Grisman, Shady Grove) — Intro
The “C” –(Montana Slim)–Blue Ridge Hudd Breakdown
Friday Morning 9:30 (The Muses, Penny) — Freestyle
Angel Band (Old&In The Way, That High Lonesome Sound) -The Huddleston Triad
Pig in a Pen (Old&In the Way, Old&In the Way) Triple Trout Stomp Part 1
Working on a Building (Old&In the Way, Breakdown)  Triple Trout Stomp Part 2
Santa Maria (The Muses, Sinners Waltz) –Closing Credits

If you could listen to my iTunes library, you would hear music from the Civil War, the old West, Latin America, Hawaiian traditional tunes, sea shanties, reggae, country, bluegrass, and classic rock.   About the only thing I knew about Southern Trout Eaters, from it’s early conception, was that bluegrass would be the music that would be used (assuming I could figure out how to license the music).    Since I could not afford to license Bill Monroe’s music, I thought it was terribly fortunate that Acoustic Disc was accessible, super aloha, and worked with me to figure out licensing.

Old&In The Way and Garcia/Grisman are both bands that Jerry Garcia played in. His music outside of the Grateful Dead.  It reminds me of wanting to focus on bigbaits and chasing trophy brown trout, and still trying to do tournament fishing.  Different worlds, but all still very much fishing (or music) in Jerry’s case.  There are many things about the lifestyle choices of Jerry Garcia that are not to be copied or celebrated.   However, when it comes to music, Jerry’s depth and ability to capture the original intent of song is second to none.  The richness of music in real life. I enjoy the Grateful Dead, but I really really enjoy Jerry’s solo work, where he plays in old time, bluegrass, country, and various Americana style bands.  Jerry literally would learn tunes that were hundreds of years old, and get together with David to arrange them, and that is what always resonated with me.  They sounded really good too. Simple songs.  Simple music.  Again, that simplification being the ultimate sophistication thing.    It reminds me of taking a break from the tournament world of fishing and going after a big fish, or focusing on night fishing or exploring new water.  When you do something for the love of doing it, like playing banjo in a bluegrass band, you are forsaking money and financial gain, and you are just doing it because you love music (or the sport of catching fish).   Jerry has a knack for unearthing tunes you never heard of, that are hundreds of years old in many cases, and playing them really really well.  Great tunes, tunes that otherwise would likely be lost for generations and generations.  Do young mothers sing hip hop or heavy metal tunes to their children these days?  Do teachers bring acoustic instruments into classrooms anymore? Am I the only guy that likes to hear musicians play stuff around campfires way out the woods without electricity?  The Garcia/Grisman style of bluegrass was born in the early 90s in San Francisco (David Grisman was a member of Old&In the Way, and Jerry and Dave are just lifelong friends thru music who got back together in the early 90s to record music they both enjoyed.   David kills the mandolin,and together with Jerry, they formed their own style of bluegrass (called “grateful dawg”  the ‘grateful’ from Jerry’s contributions and the dawg from David’s mandolin style) , clean and acoustic, yet loose and fun).     I heard the original Garcia/Grisman album because my brother, who was then a freshman at Standford University, played it for me and my sister while he was home for a holiday one time.  I was blown away.  It resonated with me immediately.  Friend of the Devil and cover of BB King’s Thrill is Gone just rocked, and that sent me on my way to explore and connect the dots in all things that style of music when I was a freshman in high school.  If you want to watch a killer DVD that pretty much summarizes and better explains everything above check out Grateful Dawg.

"I ain't broke, but brother I'm badly bent". Southern Trout Eaters is a journey. Move across the country or somewhere you haven't been 2000 miles near, by yourself, not know a single person and try to blend in and get along. Summer of 2005 was some of the craziest exploration and weekend trips I have ever taken. Try driving thru Western NC and North GA with California tags on your truck and boat sometime. I was pulled over and inspected 5 times in 3 months! Just part of the journey. This photo was in 2006, but I still was learning the hard way... was trying to back down a long driveway, I high centered the trailer because I got too far to the right. Was stuck and had to have a wrecker un-stick me. Guh, fun times.

I was having dinner with my 2 college roommates in Morro Bay, upstairs in a killer beach house we had rented across from Morro Strand, we had been surfing that evening, when on KOTR, the local radio station played “Whiskey in the Jar” from the then newly released Shady Grove album.  This was the first Garcia/Grisman album that was released after Jerry’s death in 1995.  This was approximately late 1996 or early 1997.   There is something about the clean acoustic sound that Jerry and Dave put together that just strikes me to my core.  I think I probably played the Shady Grove album in my college days about 10,000 times.     I went to college at Cal Poly SLO.  San Luis Obispo is the Central Coast of California, and among other things, has a huge agriculture scene.  The Central Valley is nearby, and the Central Valley of California is where the biggest and baddest farming and agriculture goes down that I’m aware of.   Where I’m going with this, is there was a huge cowboy and cowgirl population at Cal Poly.  My favorite times at Cal Poly usually had to do with rodeos, Thursday nights at McClintock’s in downtown where even a goof ‘surfer dude’  like me could find a cowgirl to dance with, partying with a great crew of guys and gals that were decidedly non fraternity/sorority in nature, surfing and fishing (WON BASS and Anglers Choice). Cal Poly was a wonderfully diverse place where you would be in class sitting next to a cowboy from Bakersfield, a surfer from La Jolla, a snowboarder from Mammoth, and a computer whiz from Palo Alto.

August 2005 Trout Eaters. This was a special day. 30 pounds in August makes the heat a lot more tolerable. That Southern heat was something (it still is). I went out and caught 5 studs by the time the wake boards ruined the lake. A nice fellow saw me catch #5 and I still had #4 in the box, and he took this picture for me, from his dock. I was absolutely eaten up with it all. I had no friends, no girlfriend, nothing to do outside of work but fish. So I fished. Weekend warrior to the max. I probably fished 40-45 of the 52 weekends in the year. Only deep cold winter could keep me off the water.

When Southern Trout Eaters was coming together, you have to understand the personal journey that the film encompasses to appreciate why Shady Grove was so perfect for the film, as far as I was concerned.  Shady Grove is the album name, but also, a song name, and the tune Shady Grove was my #1 favorite from the album and if you ask anyone of my college friends, they will tell you I would play Shady Grove while suiting up and getting ready for a surf every time.   Shady Grove is a traditional courting tune, played in Appalachia for centuries.  I’m 100% sure I’d never had heard the song if Jerry hadn’t introduced me to it.   So, when I found myself years later, in the Appalachian Mountains in the middle of a pretty awesome swimbait bite, bluegrass is what I played in my truck.  I have spent many many days and nights alone in the woods in Appalachia, especially the early years, exploring and fishing, and about the only thing I can remember besides the fishing is rocking out to Bill Monroe, Garcia/Grisman, and Old&In The Way on the way to and from the lakes on my weekend adventures.  It’s one of the rituals you get into. I have certain music I play based on where I’m going or what I’m doing, and bluegrass is usually being played with 8″ Huddleston’s and 10″ Triple Trouts are involved.    Then came Monday;  back to forecast updates, software, venture capitalism, and Atlanta.

Appalachia isn't my home. I'm a guest, traveling thru. I know and love bluegrass. To me, bluegrass pays respect to the mountains, the people and the heritage, and that was my attempt to 'tip my hat' or extend some 'aloha'. Some people understood. Some did not and never will. Some will learn. I hope at minimum, the music we used exposes younger people to styles and tunes they otherwise would have no chance at being exposed to in today's world. Music is nowhere near as important as the content itself. I am proud of the music and the content.

[youtube=http://www.youtube.com/watch?v=eMWvyVkMkkQ&list=HL1332870918&feature=mh_lolz]

You know I have a crush on Gillian Welch. I dig hippie chicks especially the ones who can play any instrument and sing.  Throw in some country and bluegrass style, and I’m ready to grow my beard out and stop showering and tie die my tournament jersey! Gillian is just far out and I love this performance of her with David Rawlings.   I mean, what does David have that is so special Gillian?  Just because the guy can play any instrument, sing harmony and has killer country style doesn’t mean everything!!!   I believe David and Gillian are a couple. I cannot confirm that, just something tells me that watching them play together.     Well shoot, I’ll just have to save myself for Carrie Underwood!  I’d like to catch a Gillian Welch/David Rawlings show sometime at the Warfield or somewhere in the Appalachians.

Does Gillian remind you of Emmy Lou Harris? I love this style of performance, clapping, prancing, singing, and grooving. Just a simple tune, played really well by two totally casual professionals who make really good music.
Steve Jobs Biography
When you read about Steve Jobs' life, you realize you should be taking notes because there are so many subtle business lessons woven into his life's story. Apple and Steve Jobs are to be studied, whether or not you have an Android phone or run a Windows laptop. The brand, the products and contributions to the world are second to none, and they (Steve for sure) broke all the rules to get there.

Okay, now I’m really going to annoy some people.  A book review?   A bass fisherman doing a book review?  First he does a DVD, and now we are talking about books?  The horror!!!  No this isn’t a book review, but let me put my Steve Jobs in action:  BUY THIS BOOK AND READ IT.   I give this book an A+.  Great read, very insightful and I found myself laughing out loud reading it.  You have to put yourself in my shoes and take my appreciation for this book with a grain of salt.  Steve and Apple are familiar and resonate with me because the stories and tales in the book remind me so much of my former career, the folks I went to college and high school with, my brother, his wife, and his friends who live in and around the Silicon Valley who are all Standford grads, and the life lessons I’ve become aware of at 34. I have a personal connection to much of what I read about, have been to many of the places mentioned, been part of classic hardware/software/open vs. closed source/ sales vs. techy conversations in my former career, so this book strikes a chord to my soul.

Here is the Steve Jobs Biography I’m referring to:  The Steve Jobs Biography by Walter Isaacson

Our Southern Trout Eaters DVD was filmed mostly on a Sony Handycam Camcorder in Standard Definition.  The film was edited on a MacBook Pro using iMovie.   Southern Trout Eaters, to me, is a perfect example of the genius of Steve Jobs.  Making technology usable, and keeping things simple.    A fisherman can create a DVD out of the back of his truck with Steve’s technology.   Besides usability and simplicity, the brand and what is ‘imputed’ by Apple are incredible.  Amazing marketing, amazing design, amazing products coupled with a culture and style that are so Californian.     There are a lot of subtle business lessons woven into this book that I found awesome.  There are no rules in business.  You add the Internet and social networks, and we are literally in the wild west again when it comes many things business.   Steve was willing to “Think Different”, and did, and as that campaign points out, “the people who are crazy enough to think they can change the world, often are the ones who do.”   Swimbait fishing, southernswimbait.com, the Southern Trout Eaters DVD, and my ongoing work are in lots of ways an attempt to think different, fish different, and not align myself with things in the sport that I clearly see as “complete shit”, to quote Steve.

Here are the quotes and points that really resonated with me,  from the book:

  • “Simplification is the ultimate sophistication”  (borrowed from Leonardo DaVinci, but what an excellent quote)
  • “He believed that great harvests came from arid sources, pleasure from restraint,” she noted.  “He knew equations that most people didn’t know:  Things led to their opposites.”
  • Jobs told Egan, as he had a few other friends, about his premonition that he would not live a long life.  That was why he was driven and impatient, he confided.  “He felt a sense of urgency about all he wanted to get done,” Egan later said.
  • Her boss, tried to get her to stay at Goldman, but instead she decided the work was unedifying.  “You could be really successful,” she said, “but you’re just contributing to capital formation.”
  • Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
  • So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
  • Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
  • The axis today is not liberal and conservative, the axis is constructive-destructive, and you’ve cast your lot with the destructive people

My former career selling software with eEye Digital Security taught me some valuable business lessons, but it was the lessons where technology intersected human nature I found most profound.  For example,  eEye Digital Security lost 100s of enterprise accounts back in the early 2000s to Foundstone (which was soon after acquired by McAfee).   The number one reason we lost so many deals to the big boy enterprise clients was because Foundstone had a simple “stop light” on their dashboard where all the information, all the data from all the stuff both our respective tools did rolled up into an aggregate score.  Green = good or secure, Yellow = Caution, you have some security risks that need to be addressed, Red = Alert, major holes and security breaches happening.    We basically vomited up all this information and could tell a customer that a printer on the 3rd floor of their building was running HP-UX that had a known vulnerability, had this IP address,  and all this machine info,  but to the executive, to the enterprise level accounts, they just want to know, hey, are we good bad happy or sad at a very very high level?  Net this stuff out for me.  So what if our printer has a flaw?  What is the worse thing that happens if our HP-UX printer has this flaw exploited by the ‘bad guys’?  How likely is that to happen?  Things our engineers and executives failed to recognize—the business impact of the flaws, not just ability to find the flaws.   I had a prospective client from a very large insurance company in Cleveland ask my team, “So, what does this all mean?”  My engineers and executives couldn’t answer and I knew we were done.    eEye Digital Security has gone on to become a major player at the enterprise account level (ie DoD Wide Contract, how is that for enterprise class comeback?), but those early years were painful, because we had a shot at being a 100-500 million dollar company, going public, and all of us retiring early.   That was not our path though, our path took me and my career  to Atlanta in January 2005.  I caught my first Southern Trout Eater on an 8″ Rainbow Trout Huddleston in March 2005, and that’s where all this started.

Steve Jobs, I appreciate your life’s story and your work.  I’m not sure if I would be on your “A” List or on the list of complete shit, but I sure have been inspired reading your biography.   I want to do incredible things.  I want to do things in fishing, different than how they are being done.  I want my legacy to be what I’ve created and contributed, not what I’ve consumed.   I said it online in a Facebook post recently, I’d like to be an ‘aloha’ version of Steve, less a tyrant, less an asshole, but on the same wavelength of focus and drive to do things in a space that I know and love, and am willing to ‘break the rules’ of traditional fishing (including talking about things like books and music) to get there.